Nicole Williams, one of LinkedIn’s experts, said that simply creating a profile and letting it wither would be a big mistake. Ultimately, it will be a huge boon to you as you go about managing your small business.īusiness on Main recently sang the praises of using LinkedIn on a deeper level, far exceeding the bare minimum and exploring more of what the site has to offer. The beauty of the site is that it offers much more than a simple profile page with a list of job qualifications – LinkedIn actually has a rich tapestry of features that will help you dig deeper and find better employees. Too many entrepreneurs take a half-hearted approach to LinkedIn, though. If you’re looking to add more employees and you need a way to reach out to potential candidates for your openings, LinkedIn can be a great channel for rapidly finding qualified people who would fit your business needs. What’s great about LinkedIn is that it’s not only beneficial for workers – employees can extract many uses from the site as well. LinkedIn is an especially powerful tool in this regard, as the site is specifically tailored toward professional users – people can use their personal pages to display their resumes, boast about their skills and make connections with others who are well connected in their specific industries. For many professional-minded people out there who are actively seeking jobs, social media sites are a great channel for reaching out to others and making long-lasting connections that could lead to employment.
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